What is the Target Audience of Baby Diapers

The target audience for baby diapers includes both parents and children. This market will consider costs and quality of products, as well as benefits for the child. For example, a diaper with better absorption will mean less crying, rashes, and discomfort for the child. Good PR campaigns can educate parents about the benefits of using a higher-quality diaper. Hispanic population The Hispanic population represents a lucrative market, with birth rates higher than any other demographic group. In addition, this population segment is younger than the general population, with a median age of 27 compared with 37 for the overall population. And because of the growing Hispanic population, the demand for baby diapers is likely to remain steady for the next five years or so. baby diapers that are designed for this population will be especially appealing to this demographic. This group spends about $1 trillion annually and is expected to surpass $1 trillion by 2015. Its buying power is gro...